About / About / About

About / About / About

Alevtyna Makovska, art director, brand identity designer, branding agency, logo design, branding design, brand identity design, best branding agency, Brand Identity Design Services, visual identity designer, Corporate Brand Identity Design, Custom Brand Identity, Branding for Startups, custom logo design

(  About  )

Alevtyna Makovska is an art director and designer specializing in building brands. Her work spans brand research and strategy, the crafting of cohesive brand identities, and the design of print and digital applications at every brand touchpoint. She collaborates closely with clients to understand their goals and infuses their brands with life, character, and spirit.

(   Branding Services   )

Research & Strategy

Plus

Defining the 'why' that drives your brand and the 'how' that determines your plan. Once we know what you stand for, then we can create the world you stand in.

  Market Trends Research

  Audience Profiling

  Brand Personality

  Competitive Analysis

  Brand Positioning

  Creative direction

Brand Identity System

Plus

Developing a cohesive brand identity system that incorporates the key creative blocks all brands need, from logo and color palette to bespoke typography and imagery.

  Logo Design

  Brand Fonts

  Visual Identity System

  Brand Colors

  Graphics & Visuals

  Brand Guideline

Print & Digital Design

Plus

Bringing a brand to life through print and digital applications, fostering deeper recognition and connection with the audience at every touchpoint.

  Brand Collateral

  Promo Materials

  Social Media Design

  Marketing Materials

  Packaging design

  UX/UI, Websites design

Design Support

Plus

Ongoing monthly design support across all channels, ensuring your brand stays polished and professional
while you focus on growing your business.

(  Approach  )

Driven by sincere curiosity and a dedication to grasping the nuances of your business and product, my aim is to uncover your company's strengths and craft a visual identity that captures the essence of your brand.

My design approach focuses on creating minimalist and vivid solutions, ensuring that your brand remains relevant over time, standing strong in a competitive market and fostering a deep connection with your audience.

Let's create

your brand!

(  Process  )

( 1.  )

Brand Strategy

Plus

To begin, our primary focus will be to delve deeper into your business. This initial phase is all about researching and understanding the fundamental essence of your brand, encompassing its history, current standing, and future aspirations.

( 2. )

Creative Direction

Plus

Having gathered all the necessary information, I'll dive into research, analyze the findings, and uncover key insights that highlight the strong points of your brand, mapping out the concepts of the visual direction to take.

( 3. )

Brand Identity Design

Plus

Guided by the defined visual strategy, I will craft a cohesive visual identity that captures the core essence of your brand. From logo and typography to color palette and graphic styles, all harmonized in a cohesive visual system to ensure its distinctive presence in the market.

( 4. )

Brand Applications

Plus

After finalizing the brand identity, I will create specific print and digital brand applications for every touchpoint you need. These materials will serve as visual ambassadors for your brand, playing a vital role in cultivating brand awareness.

( 5. )

Brand Guideline

Plus

As a final step, I will create a brand guideline that explains how to use your visual identity correctly. This will help you ensure long-term brand consistency and effectively manage your brand identity as it evolves.

( 6. )

Time to Launch!

Plus

Now your brand is ready for a new chapter. It's time to enter the market with a refreshed visual identity that truly represents your brand. I'll be here to support your journey by providing design curation and assistance for new brand challenges and tasks.