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Alevtyna Makovska is a Ukrainian art director and brand designer currently based in Vienna, working on projects worldwide. Her practice focuses on building brands and crafting cohesive design solutions for businesses. She works closely with her clients to truly understand their goals and infuses their brands with life, character, and spirit.
Defining the 'why' that drives your brand and the 'how' that determines your plan. Once we know what you stand for, then we can create the world you stand in.
• Competitive analysis
• Brand positioning
• Design research
• Target audience
• Brand character
• Creative direction
Developing a cohesive visual identity system that incorporates the key creative blocks all brands need, from logo and color palette to bespoke typography and imagery.
• Logo
• Typography
• Visual system
• Color palette
• Graphic styles
• Brand guideline
Bringing a brand to life through print and digital applications, fostering deeper recognition and connection with the audience at every touchpoint.
• Brand Collateral
• Packaging
• Social media
• Promo materials
• Presentations
• Websites
Driven by sincere curiosity and a dedication to grasping the nuances of your business and product, my aim is to uncover your company's strengths and craft a visual identity that captures the essence of your brand.
My design approach focuses on creating minimalist and vivid solutions, ensuring that your brand remains relevant over time, standing strong in a competitive market and fostering a deep connection with your audience.
Let's create
your brand!
To begin, our primary focus will be to delve deeper into your business. This initial phase is all about researching and understanding the fundamental essence of your brand, encompassing its history, current standing, and future aspirations.
Having gathered all the necessary information, I'll dive into research, analyze the findings, and uncover key insights that highlight the strong points of your brand, mapping out the concepts of the visual direction to take.
Guided by the defined visual strategy, I will craft a cohesive visual identity that captures the core essence of your brand. From logo and typography to color palette and graphics styles, all harmonized in a cohesive visual system to ensure its distinctive presence in the market.
After finalizing the brand identity, I will create specific print and digital assets at every touchpoint you will need. These materials will serve as visual ambassadors of your brand, playing a vital role in cultivating brand awareness.
As a final step, I will create a brand guideline that explains how to use your visual identity correctly. This will help you ensure long-term brand consistency and effectively manage your brand identity as it evolves.
Now your brand is ready for a new chapter. It's time to enter the market with a refreshed visual identity that truly represents your brand. I'll be here to support your journey by providing design curation and assistance for new brand challenges and tasks.