We Play!

(  Branding  )

Brand identity for an esports media holding company that brings together esports, gaming, entertainment, and technology.

weplay mouse pad

Chalange

WePlay! is a member of the global esports market, a platform that has combined games, events, tournaments and media. These directions appeared in the company gradually. Along with the growth of business, it became necessary to unite the divisions with one idea, systematize directions and define their own distinctive brand voice that would establish consistency and clarity in their communications.

weplay logo design
weplay logo
weplay logos variation
weplay pattern and logo

Design

The main idea for the brand’s logo was to reference the D-pad as seen on console controllers, something that is used to portray the company’s desire to move in multiple directions. Forward, backwards, left, and right: these controls have a long history in gaming and are fundamentally intertwined. The designs feature graphic patterns that harken to the logo and can be used for posters and other promotional materials.

weplay instagram posts
weplay notebook
weplay badge
weplay t-shirt
weplay paper cups
weplay tote bag
 weplay stickers

Communication

The new big idea for the brand was the exclamation “Yes!”, where the “es” represents “e-sports”, and from now on, everything the brand does should lead to more people exclaiming “Yes!”. The more people that shout “Yes!” white either playing or watching games, the stronger the connection is made with the brand.

weplay branding on the wall
weplay hoodie
weplay pins
weplay posters on the wall
weplay tape
weplay wall
weplay billboard
weplay players
weplay event
weplay event stage
weplay event
weplay event players
weplay laptop
weplay stage
weplay citylights

Next project

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(  Branding  )

Brand identity design business card